THE NEW OPTIMAL MAILCHIMP Epitome SIZES IN 2022

Discover below the most optimal image sizes for your Mailchimp emails, content blocks, templates and more. Brought to you by Thousandau. a Senior Mailchimp marketing specialist at eDigital.

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Yous wonder what'south the new Mailchimp optimal image size you should utilize for the header or groundwork?

BEFORE CHOOSING THE NEW OPTIMAL IMAGE SIZES FOR MAILCHIMP

Ideally, all images on your Mailchimp emails should be clickable. Images on your Mailchimp emails provide a more visually engaging fashion for readers to click through. On mobile displays, images are much easier to tap with a finger than text links.

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USING IMAGE TO Supervene upon TEXT ON YOUR MAILCHIMP EMAIL

Do not utilise one single epitome on your Mailchimp email as a replacement for text. Using one single image for text can create the below problems or issues:

  • Image-based emails await spammy.
  • Email software providers (Google, Yahoo, Hotmail, etc) may decide to not show the paradigm on the user's browser.
  • One unmarried image unnecessarily adds weight to the electronic mail'south file size, slowing the process of showing the e-mail on the recipient'south browser.

Some tips if you do utilise image replacement on the text:

  • Endeavor to only replace headings, not large chunks of text.
  • It's better to stick with .png image file type or other lossless formats. This volition keep the text well-baked.
  • In the era of retina displays, you accept to account for what your images wait like on high-definition screens.
  • The current rule of thumb is that an image needs to exist double its original size to maintain its fidelity on an HD screen (your 600 x 600 pixels header image needs to exist 1200 x 1200 pixels).

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THE NEW OPTIMAL MAILCHIMP IMAGE SIZES 2022

When deciding on the best image sizes for Mailchimp, you lot should take into business relationship any padding or margin styles in your Mailchimp template.

For example, in a template that's 600 pixels broad that includes 20-pixel padding, a full-width image would only need to exist 560 pixels wide. Almost MailChimp templates are 600 pixels wide. You may be able to estimate the size of some of the image blocks, but here's a handy list of common sizes apply in MailChimp templates.

  • PRE-HEADER AREA IMAGE SIZEPre-header area: 560 pixels
mailchimp header image optimal size

MailChimp header image optimal size

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💡 Expert Tip > Use Mailchimp text boxes to overlay text on top of your header prototype. This way when people come across your e-mail from different screen sizes the text will wrap around nicely. Below yous can see how the text on top of the image is actually an editable "text box" on Mailchimp. Fifty-fifty the "Shop Sale" button is editable and it is not part of the image.

editable text boxes mailchimp

editable text boxes Mailchimp

  • Torso area paradigm size (no sidebar). Trunk area for 1 column templates (no sidebar): 560 pixels
  • Groundwork image size. Background images can be used to display a full prototype behind your campaign content. Recollect that background images don't render in every email customer and may appear differently in mobile clients, so it's of import to thoroughly preview and test your campaigns earlier you send them to your list. Check out the below table to discover out which email clients support groundwork images and and so consider whether or not is a great thought to apply a background image on your next MailChimp entrada. What'south the new most optimal groundwork paradigm for Mailchimp templates? Use a groundwork image of 560 pixels wide in the torso area for ane column templates (no sidebar)
  • Social bar – Utility bar image size: 560 pixels
  • Best Mailchimp header image size. MailChimp's email templates are 600 pixels wide, so it'south best to size your header images with that maximum width in mind. The about optimal header image size is 600 pixels.
  • Torso area (with sidebar) epitome size: 350 pixels.
  • Sidebar image size: 160 pixels
  • Full-width template paradigm: 560 pixels
  • 2-column width epitome size: 264 pixels
  • 3-column width paradigm size: 164 pixels
  • Four-column width image size: 110 pixels
  • Footer left epitome size: 370 pixels
  • Footer right image size: 170 pixels

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Uploading the best Mailchimp paradigm sizes becomes particularly important for promotions you sent out on primal dates such as Valentine's Day, Bicycle Day, Mother's Day, Male parent's Twenty-four hours, Blackness Fri, End of the Year campaigns, Jan sales, Earth Day, Refugee Day, etc. As people will get bombarded and distracted with hundreds of e-mail marketing messages during these celebrations, you should ensure your Mailchimp'southward image sizes fit perfect.

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USING IMAGES ON MAILCHIMP TEMPLATES

MailChimp templates are designed for a maximum width of 600 pixels. In rare cases, as with Facebook-friendly templates, the maximum width is 500 pixels. MailChimp templates automatically size your images to fit into the content blocks yous choose. Since you tin can rapidly drag and driblet images from one block to some other, information technology's important to pay attention to image sizes and resolution.

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ABOUT THE All-time MAILCHIMP Epitome SIZES

  • Many smartphones, tablets, and laptops feature high-definition screens, such equally retina displays, that offering a higher ratio of pixels per inch. This means that images may announced fuzzy on these displays. To make sure your images appear clearly on all screens, y'all can salvage your web-prepare images at double the size needed for the image block you lot're using in your campaign. Using the Constrain Epitome Dimensions By fifty% For Loftier-Definition Displaysfeature nether theSettings tab for an prototype block will automatically resize your images for loftier-definition screens. This feature is only bachelor for single Epitome blocks and not for Image Group blocks, Image Carte blocks, or when calculation an image to a text block.
  • Most email programs at present block all images in your HTML e-mail past default. You've probably noticed how you lot have to right-click on an email or push button a push to display them. Pattern with this in mind—your bulletin should still come across without images.

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USING ANIMATED GIF'S ON A MAILCHIMP E-mail

Animated GIFs can be used to add a bit of life to your emails. They can also be effective at drawing attention to a particular element and even piece of work well as a telephone call-to-action. Best of all, animated GIFs relish wide support among e-mail providers (neither CSS3 animation nor video is well-supported) making GIFs your best option for adding blitheness to email.

Annotation: Outlook 2007/2010/2013 doesn't support animated GIFs. It does show the kickoff frame of the animation.

💡 Expert tip: Keep in heed that animated GIFs tend to go very large, so it's a good idea to go on them simple and apply them sparingly.

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MAILCHIMP IMAGES COMMON ISSUES – TROUBLESHOOTING

There are a few things that can cause problems when you lot piece of work with images in Mailchimp campaigns. Below are some common paradigm upload and display problems, and some tips to help you troubleshoot.

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MAILCHIMP IMAGE UPLOAD Issues

If yous're having trouble uploading an paradigm to MailChimp'south Content Director, review these common issues.
  • The image is also large.
    If your image takes a long time to upload or won't upload in Mailchimp Content Manager, the file size could be as well big. We recommend you utilise a photo-editing plan to resize your paradigm to 1MB or smaller.
  • A valid paradigm won't upload or causes an error message.
    If the prototype file won't upload at all or generates an fault virtually file blazon, double-cheque that your web browser meets MailChimp's minimum organization requirements. To see if your browser may exist the issue, endeavor the upload in some other browser like Firefox or Chrome. If the upload works in the alternating browser, disable add-ons, extensions, and plugins in the original browser, and clear cache and cookies to resolve the issue.
  • The image file name has spaces or special characters.
    If yous employ a URL to upload an image from your own server, make certain the file name has no spaces or special characters.  Some email clients won't display images that contain spaces or special characters in the file name. Remove the space or replace them with dashes (-) or underscores (_).
  • The file type is missing.
    If you use a URL to upload an image from your own server, brand sure to include the image's file extension (.jpg, .gif, .png).
  • Images are blocked.
    Security programs will sometimes block the image upload pop-up modal. If you can't see the MailChimp Content Manager, can't get an upload to work, and the items listed above aren't an upshot, this is likely the problem. To set up this, contact a organization admin and set mailchimp.com every bit a trusted domain with your internet security program or firewall.

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MAILCHIMP IMAGE Display ISSUES

If your image will upload but won't display correctly in inboxes, there are a few things you tin do to make certain your subscribers run into images correctly.
  • The email customer is blocking images.
    Some electronic mail clients block images past default and require your subscriber to cull to display images. Unfortunately, MailChimp can't bypass or influence this security feature. Ask your subscribers to add your email address to their address volume or safe sender list to increment the chances that their email client will display your images.
  • A resized image looks besides blurry.
    When yous resize a large paradigm in MailChimp's Photo Editor, information technology compresses a big chunk of data, which blurs the image as it gets smaller. To help the paradigm display every bit clearly as possible, resize your image in your preferred photo-editing programme before y'all upload it to the MailChimp Content Manager.
  • Images await blurry or fuzzy on a retina display.
    Retina displays use a college ratio of pixels per inch, which tin can cause smaller images to appear fuzzy. To make sure your images appear clearly on all screens, utilize MailChimp'due south recommended image sizes described above.
  • Epitome colours don't look correct.
    Images demand to be formatted equally RGB, a colour scheme optimized for spider web display. Images formatted in CMYK, a colour scheme optimised for print, won't always display well on screens. To prepare this, save your epitome in RGB format.
  • Images in text blocks announced stretched on mobile devices.
    Large images that are copied into a text content block may stretch your layout when viewed on mobile devices. Instead, resize your image, or utilise i of MailChimp'southward mobile-responsive Image, Image Group, Epitome Card, or Epitome + Explanation content blocks.
  • Images are sideways or in the incorrect orientation.
    Images taken with smartphones sometimes contain exif information. Exif data specifies the position of the photographic camera when the photo was taken and causes the image to brandish in its original orientation. Images with exif data display properly in the MailChimp Entrada Architect just may brandish incorrectly when campaigns are sent, depending on the browser or email customer. Larn how to remove exif data to fix image orientation issues.
  • Images won't show up correctly in Outlook.
    Outlook sometimes experiences cache problems. If Outlook won't download your image, or if it looks broken, ask your subscriber to reboot their computer to clear Outlook's cache.
  • Background images don't show upwardly.
    Nosotros use CSS to add together background images to email campaigns, which isn't supported past all email clients. To notice out which e-mail clients support background images, take a look at our Add a Groundwork Prototype to a Entrada commodity.

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Cleaved IMAGES ON MAILCHIMP – HOW TO Set

If images in your campaign don't display at all, here are a few possible causes.

  • The email client is blocking images.
    Some email clients cake images by default and crave your subscriber to choose to display images. Unfortunately, MailChimp can't bypass or influence this security feature. Ask your subscribers to add your email address to their accost volume or safety sender listing to increase the chances that their electronic mail client volition brandish your images.
  • Image file names don't use absolute paths.
    Any image you utilise in a campaign is hosted on a server and so displayed on the subscriber's computer when they open up the email. If you code your ain templates, always employ absolute paths for images in your HTML so the email client can find and display your images.
  • Images are hosted on a hosting or file-sharing site.
    Don't host images used in e-mail campaigns on a free file hosting site or complimentary website accounts like Dropbox or Tumblr. These systems often block outside links to images they host to go along their bandwidth costs down. Instead, host the images on your own server when providing your own HTML for campaigns, or apply our Content Manager.
  • Images are hosted on a individual, secure server.
    Make sure the images in your campaign are not beingness hosted on a secure server that requires a login and password.

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MAILCHIMP IMAGES LOADING TOO SLOWLY – HOW TO Set

If your campaign images take a long time to load in your subscribers' inboxes or in test emails, at that place are a couple of things that could be going on.

  • The image is too big, or the resolution is likewise high.
    To reduce the file size and improve the display, employ an image optimizer tool.
  • There are too many large images.
    If you tin can, use fewer large images in your campaign.
  • Your entrada includes an actress-large paradigm or image map.
    It may audio counterintuitive, but if you're using a very large image or paradigm map, break information technology into smaller images. This can help your campaign load faster.

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THE NEW OPTIMAL MAILCHIMP IMAGE SIZES

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